Learn techniques and best practices to manage marketing campaigns, create brand image, and identify target markets.
Type
Diploma
Duration
45 Weeks
Internship
12 Weeks
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The Digital Marketing Specialist diploma program is part of a cutting-edge curriculum developed by industry professionals. It’s a 45-week program that equips students with transferable skills needed to succeed in this in-demand career.
Available Learning Options
At triOS College, you can choose the learning option that meets your needs. This program is currently available in:
Remote
Instructor-led classes on a set schedule, held remotely live on video over the Internet.
Careers in business, digital media marketing, social media promotion, web content creation, and personal branding are available to those successful graduates who have the right combination of academic skills, motivation and dedication to succeed.
Employers Who Have Hired triOS Grads
Elite Digital
Pixelcarve Inc.
Brand M3dia
BreezeMaxWeb
Salary
88%
Employment Rate*
$31
Average Wage/HR**
$52
High Wage/HR**
**Employment Rate based on 2019 contactable triOS Business Faculty graduates employed in a related field.
Source: workingincanada.gc.ca
NOC Code: 1123 - **Wage data rounded down to the nearest dollar. Local (or regional) income may vary. Last updated in May, 2021.
As a Digital Marketing Specialist student, you will master principles of digital marketing such as Social Media Marketing (SMM), Search Engine Marketing (SEM), Search Engine Optimization (SEO), email marketing, Pay-Per-Click Advertising (PPC), content optimization, website analytics and more. You’ll be able to put these principles into hands-on experience by constructing brand identities, assessing SEO needs, and developing customer personas; you will also be responsible for creating your own display and search campaigns using Google Ads. The program is then followed by a 12-week internship.
Students enrolled in this program will receive:
Training on the latest software applications required by employers.
12-week internship to gain hands-on experience in the industry.
1-on-1 job placement assistance.
Software subscriptions for Microsoft Office and Windows included in the tuition fee.
Course Listings
Comprehensive Examination 1
In these exams, you will showcase your mastery over the extensive curriculum of Traditional Chinese Medicine and acupuncture. Designed to assess your readiness for professional practice, these comprehensive multiple-choice tests cover ideas, knowledge, and concepts studied in earlier courses.
Comprehensive Examination 2
In these exams, you will showcase your mastery over the extensive curriculum of Traditional Chinese Medicine and acupuncture. Designed to assess your readiness for professional practice, these comprehensive multiple-choice tests cover ideas, knowledge, and concepts studied in studied in earlier courses.
Point Functions 1
In this course, you will explore the intricate functions of acupuncture points and their strategic combinations to address pain, injury, and various bodily disharmonies. Through hands-on sessions, you will master point indications and develop the skill to craft optimal treatments, enhancing your efficacy as a healthcare practitioner.
Point Functions 2
Acupuncture Point Functions 2 deepens your mastery of acupuncture through focused study on channel-specific point functions and combinations for the Kidney, Sanjiao, Pericardium, Gallbladder, Liver, Du, and Ren channels. Enhance your treatment strategies with advanced knowledge and hands-on application, optimizing patient outcomes for a range of disharmonies.
Acupuncture Point Functions 3
The study of numerous acupuncture point categories, along with the extra acupuncture points listed in the Pan Canadian Candidate Examination Guide.
Point Locations 1
This course deepens your understanding of acupuncture through the study of point locations, actions, and techniques across seven meridians. You will refine your skills in diagnosing and treating with a focus on practical application, preparing you to effectively incorporate these practices into your clinical repertoire in Traditional Chinese Medicine.
Point Locations 2
Advance your acupuncture expertise in this Level 2 course, focusing on the precise identification and application of points across additional key meridians. You will deepen your practical skills in point location and needling, enhancing your ability to tailor treatments to individual needs within Traditional Chinese Medicine practices.
Advanced Diagnosis
In "Advanced Diagnosis," you explore the art of diagnosing and treating complex conditions that span multiple body systems, learning to view the patient holistically rather than as isolated ailments. This course deepens your understanding of interconnected symptoms and patterns, enhancing your skill in crafting integrated treatment plans for comprehensive patient care.
Advanced Physiology
In this course, you will deepen your understanding of physiology, exploring the intricate chemical, cellular, and tissue levels of the human body. The curriculum revisits and expands on foundational knowledge, preparing you for advanced clinical applications in acupuncture and holistic health practices.
Biomedicine 1: Anatomy, Physiology, Terminology
This foundational course covers human anatomy, physiology, and medical terminology. In it, you will explore the complexities of body systems and cellular structures, mastering the language and mechanisms essential for healthcare professionals. You will gain the knowledge and confidence needed for a comprehensive understanding of health sciences.
Biomedicine 2: Pathology, Terminology
This course explores the complex interplay of diseases within the human body through a dual lens of Western medicine and Traditional Chinese Medicine. Covering cellular mechanisms to systemic conditions across dermatological, musculoskeletal, and more, it offers an in-depth examination and holistic understanding, enhancing practitioners' diagnostic and therapeutic strategies.
Biomedicine 3: Advanced Anatomy
In this course, you will study advanced anatomy crucial for acupuncture practice, focusing on osteology, syndesmology, the lymphatic system, and nutrition's role in TCM. Through a blend of remote instruction and asynchronous activities, gain comprehensive insights and practical skills to enhance patient treatment and care.
Business Skills
In this course, you will gain essential business skills tailored for acupuncturists, focusing on developing and managing a successful practice. From crafting effective marketing strategies to understanding financial and legal nuances, you will learn to create a comprehensive business plan, preparing you for the dynamic world of acupuncture business management.
Clinical Case Studies
In "Case Studies," you immerse yourself in diagnosing and treating a variety of diseases using TCM diagnostic methods. Through detailed case analyses, you refine your ability to differentiate TCM patterns for conditions affecting multiple body systems, preparing you to effectively communicate and apply treatment strategies in clinical practice.
Direct Patient Care Clinic + Patient Care Study 1 (semester 4)
In the Direct Patient Care Clinic and Patient Study courses, you will engage in hands-on diagnosis and treatment of TCM conditions, honing your skills in patient care and management. Through practical experience, you will perfect your techniques in point location, develop professional patient communication, and document clinical encounters, culminating in detailed patient care reports.
Direct Patient Care Clinic (semester 5)
In this hands-on clinical course, you will refine your diagnostic acumen and treatment application, managing patient care effectively from the first consultation. You will engage in meaningful dialogue with patients, perfect documentation skills, and collaborate with practitioners to navigate complex clinical scenarios and develop holistic treatment strategies. The course culminates in an oral exam that tests your practical understanding and adaptability.
Direct Patient Care Clinic + Patient Care Study 2 (semester 6)
In the Direct Patient Care Clinic and Patient Study courses, you will engage in hands-on diagnosis and treatment of TCM conditions, honing your skills in patient care and management. Through practical experience, you will perfect your techniques in point location, develop professional patient communication, and document clinical encounters, culminating in detailed patient care reports.
Direct Patient Care Clinic (semester 7)
In this hands-on clinical course, you will refine your diagnostic acumen and treatment application, managing patient care effectively from the first consultation. You will engage in meaningful dialogue with patients, perfect documentation skills, and collaborate with practitioners to navigate complex clinical scenarios and develop holistic treatment strategies. The course culminates in an oral exam that tests your practical understanding and adaptability.
Clinic Modalities
In this course, you will enhance your expertise in Traditional Chinese Medicine by mastering the techniques of gua sha, cupping, and moxibustion. Engaging in immersive practice labs, you will learn to apply these modalities effectively, ensuring a holistic approach to patient care, validated through both written and practical assessments.
Communications and the Healthcare Practitioner
This course offers a deep dive into the art and science of communication within the field of acupuncture, blending theoretical knowledge with practical skills in adapting communication styles, conflict resolution, and engaging with emotional clients. It prepares you for real-world challenges and fosters professional growth in Traditional Chinese Medicine.
TCM Terminology
TCM Terminology will equip you with a comprehensive understanding and precise pronunciation of essential Traditional Chinese Medicine terms. Through immersive phonetics study and targeted terminology exercises, you will approach fluency in TCM vocabulary, enhancing your ability to communicate effectively within the domain of TCM practices and clinical settings.
CTCMPAO Application Preparation
In this concise course, you will navigate the CTCMPAO application process, understanding certification requirements and the steps to become a certified TCM practitioner in Ontario. Designed for your final semester, attending this seminar equips you with knowledge for successful application for the Pan Canadian Exams.
Dermatology and the Five Senses
In "Dermatology and the 5 Senses," you will explore the TCM view of how sense-related disorders and skin conditions reflect internal organ imbalances. Through this course, you learn to diagnose and craft effective TCM treatments, bridging ancient wisdom with contemporary understanding to support holistic health.
Diagnosis and Treatments 1
In this course, you will master the art of TCM diagnosis, learning to assess patients through traditional methods such as palpation, observation, and inquiry, including specialized techniques in tongue and pulse diagnosis. You will develop the skills to differentiate TCM patterns and apply this knowledge to formulate precise, individualized treatment strategie
Diagnosis and Treatments 2
In "Diagnoses and Treatments 2," you will advance your skills in TCM diagnostics, exploring principles related to Qi, blood, body fluids, and more. Through practical and theoretical lessons, you learn to assess and diagnose with precision, applying TCM theories to develop effective treatment strategies for a range of conditions.
Ethics and Professionalism
In this course, you will delve into the core principles of ethics and professionalism essential for healthcare practice. Through case studies, discussions, and reflective exercises, you will learn to navigate ethical dilemmas, uphold professional standards, and apply informed decision-making to enhance patient care and maintain public trust in healthcare disciplines.
First Aid
Upon successful completion of this course, students will achieve Standard Level First Aid and Level C CPR
Gynecology 1
In this course, you will begin to look at TCM gynecology, exploring menstrual disorders and menopause with a keen focus on pattern differentiation and treatment. This course equips you with the skills to diagnose and treat gynecological disorders, enhancing your ability to provide holistic care through acupuncture and Chinese herbal formulas.
Gynecology 2
In "Gynecology 2," you delve deeper into TCM gynecology, exploring patterns for pregnancy, postpartum, infertility, and more. This course empowers you to design comprehensive treatment plans, combining acupuncture and dietary strategies to address a range of female reproductive system ailments, enhancing your skills in providing holistic care.
Career Planning and Preparation 2
This course builds on the concepts and skills introduced in Career Planning and Preparation - Level 1. Topics covered include how to conduct an effective job search and identify various methods of applying for work. Important career tools are the focus with the creation of a personal list of "Top Employers" and current industry opportunities, as well as finalizing a professional resume, career portfolio, and career correspondence. Interview skills explored and practiced are the identification of different types and forms of interviews, responding to typical questions, evaluating job offers, and negotiating terms of employment. Self-management topics are reviewed with a focus on strategies for long-term professional success.
Student Success Strategies
This course stresses the importance of developing non-technical skills to enhance personal, academic, and career success. The course will address strategies that are important for all adult learners, such as managing finances, maintaining health and wellness, understanding learning styles, setting goals, and honing practical study skills (such as memory, reading, and test-taking techniques). In addition, this course emphasizes strategies needed to succeed in your program, such as navigating technology efficiently, interacting and engaging with peers and facilitators/instructors, and managing learning time and space.
Internal Medicine 1
In "Internal Medicine 1," you explore the depth of TCM internal medicine, focusing on the significant role emotions play in disease. Through this course, you gain expertise in diagnosing and treatingdisorders of the Lung, Spleen, and Stomach, preparing you to apply TCM principles effectively in clinical settings with a compassionate understanding of patient needs.
Internal Medicine 2
In "Internal Medicine 2," you delve into the complexities of disorders affecting the Liver, Gallbladder, Kidney, and Bladder, mastering TCM classifications, symptoms, and treatment strategies. Through focused study and practical application, you enhance your ability to diagnose and tailor acupuncture treatments, advancing your proficiency in TCM internal medicine.
Internal Medicine 3
In "Internal Medicine 3," you explore TCM and Western approaches to managing sexually transmitted infections, proctology, and skin disorders. This course equips you to discern TCM patterns, apply effective treatments, and conduct sensitive patient discussions, enriching your practice with a holistic understanding of complex conditions.
Meridian Theory 1
This foundational course delves a cornerstone of Traditional Chinese Medicine. You will learn to assess and influence the energetic balance, addressing health from a holistic TCM perspective. The course integrates philosophical principles, practical exercises, and historical insights, empowering you with the skills to begin practicing and refining diagnostic techniques in the context of Meridian Theory.
Meridian Theory 2
Meridian 2 is a course that explores the intricate system of meridians in Traditional Chinese Medicine (TCM) and acupuncture. Through this course, students will explore Yin and Yang or the directional flow of energy to vital organs, and the interconnected network of meridians (jing luo). By understanding these concepts, students will learn techniques for assessing and balancing Qi flow to promote holistic health and vitality.
Modern Mental Disease
In this course, you will explore the Traditional Chinese Medicine approach to mental health, focusing on the diagnosis and treatment of various mental disorders. Gain a holistic understanding and practical skills in addressing emotional, mood, cognitive, sleep, and behavioral conditions through TCM principles.
Modern Physical Disease
In this course, you will explore Traditional Chinese Medicine's approach to modern physical diseases, learning to diagnose and treat a range of conditions with TCM techniques. Covering endocrine to musculoskeletal disorders, the course emphasizes integrating TCM diagnostic methods and treatments into clinical practice for holistic patient care.
Needling Lab
In this hands-on Needling Lab course, you will refine your proficiency in acupuncture techniques, focusing on needle depth, angles, and sensitive points in line with CTCMPAO safety standards. Through extensive practice and guided instruction, you will master client draping, treatment setup, and needle handling, ensuring your readiness for direct patient care.
TCM Nutritional Food Cures
In "TCM Nutrition - Food Cures," you explore the rich tradition of TCM dietary therapy, learning to harness the energy of foods through Yin and Yang theory. This course empowers you to tailor nutrition plans for individual needs, integrating TCM principles to promote health and treat disorders effectively.
Oriental Acupressure and Tui Na 1
Tui Na 1 offers an introduction to the art of Tui Na massage therapy within the framework of Traditional Chinese Medicine (TCM). This course equips students with foundational knowledge and practical skills essential for effective Tui Na practice. In this course students learn the hand techniques employed in Tui Na, understanding their application for addressing internal medical conditions.
Oriental Acupressure and Tui Na 2
Tui Na 2 builds upon the foundational knowledge and practical skills acquired in Tui Na 1 and expands students' understanding and proficiency in Tui Na massage therapy within Traditional Chinese Medicine (TCM). This course aims to enhance students' understanding and proficiency in Tui Na techniques and palpation skills for diagnosing and treating a wide range of conditions.
Oriental Acupressure and Tui Na 3
This course on Tui Na massage therapy focuses on the tendino-muscular pathways or sinew channels . Students deepen their understanding of these pathways' structure and function and learn advanced techniques to open, treat, and close patients with depth and attention, incorporating the concept of Shen into practice. Students will develop personalized Tui Na treatments through case studies, refining their assessment and treatment skills for holistic patient care.
Observations Student Clinic
The Observation Clinics combine theoretical classroom learning and practical clinical application, enhancing students' comprehension and confidence in treatment skills. Learners assist senior students in preparing treatment spaces, patient care, and pre/post-treatment discussions covering diagnosis, point location, and functions. Learners also become familiar with clinic management and record-keeping skills.
Orthopedics
In this course, you will delve into the TCM approach to diagnosing and treating musculoskeletal disorders. This course equips you with the skills to assess, diagnose, and apply TCM treatments for a range of orthopedic conditions, blending theory with practical application to enhance your clinical practice.
Pain Management and Rehabilitation 1
In this course, you will study the TCM approach to diagnosing and treating musculoskeletal conditions. Through a combination of lectures and hands-on labs, you will learn effective acupuncture techniques for managing heel, foot, leg, and knee pain, preparing you for direct patient care and advanced TCM practice.
Pain Management and Rehabilitation 2
In Pain Management and Rehabilitation 2, you will advance your skills in treating musculoskeletal pain through TCM. Focusing on complex conditions from the hip to the neck, this course combines theoretical insights with practical labs, empowering you to effectively diagnose and apply targeted acupuncture treatments for comprehensive patient care.
Pan-Canadian Preparation Course
Graduates go through detailed program review of western and TCM subjects in preparation for board examinations.
Pathophysiological Conditions 1
In this course, you delve into the etiology and pathogenesis of conditions listed in the Pan Canadian Candidate Handbook, exploring both biomedicine and TCM perspectives. You analyze how diseases manifest and affect bodily functions, enhancing your ability to identify TCM patterns in biomedicine conditions and vice versa.
Pathophysiological Conditions 2
In Pathophysiological Conditions 2, you continue to learn about the etiology and pathogenesis of conditions listed in the Pan Canadian Candidate Handbook, exploring both biomedicine and TCM perspectives.
Pathophysiological Conditions 3
This course looks into the complexities of sexually transmitted infections, proctology, and external skin disorders from a TCM perspective. Integrating Western medical insights, this course empowers you to diagnose and treat sensitive conditions with confidence, enhancing your understanding of TCM's holistic approach to health and its interplay with contemporary medical practices.
Pediatrics
In "TCM Pediatrics," you explore the unique aspects of pediatric care through the lens of Traditional Chinese Medicine. You learn to assess, diagnose, and treat common childhood ailments, enhancing your ability to provide tailored, effective TCM treatments for the younger population in a clinical setting.
Pharmacology
In this Pharmacology course, you gain an understanding of medication principles, classifications, and their clinical applications. Through exploring drug profiles and learning to interpret prescription labels, you are equipped to integrate drug therapy knowledge into patient care, enhancing treatment efficacy and ensuring informed clinical decisions.
Final Examinations
In these exams, you will showcase your mastery over the extensive curriculum of Traditional Chinese Medicine and acupuncture. Designed to assess your readiness for professional practice, these comprehensive multiple-choice tests cover ideas, knowledge, and concepts studied throughout the course.
Qigong and Tai Chi
This course will explore the theory of the health benefits of Qigong (pronounced “chi gong) and Tai Chi, along with learning basic stances, movements and exercises through active physical participation. The student will learn the 8 pieces of Brocard (Ba Duan Jin –standing version) and a 24 step series of a tai chi exercise
Research and Interpretive Studies 1
In this course, you will master the application of critical thinking to interpret and evaluate research and professional literature within healthcare. Focused on enhancing research literacy, you will learn to critically assess studies, data, and statistical information, integrating these skills into clinical practice to inform evidence-based decision-making and improve patient care.
Research 2
In this course, you will engage deeply with a chosen topic in Traditional Chinese Medicine, beginning a clinical research project or literature review which will be handed in during Semester 7. This course fosters critical analysis and synthesis skills, guiding you to contribute meaningful scholarship and insights to the TCM professional community.
TCM Classics
In "TCM Classics," you delve into the Yellow Emperor’s Classic of Medicine, uncovering the essence of balance and harmony in health. Through careful study and assignments, you extract and apply ancient wisdom, learning how the universal laws and natural forces shape our wellbeing and practice of Traditional Chinese Medicin
TCM Clinical Safety
In this course, you will delve into essential safety protocols, infection control, and risk management practices tailored for acupuncturists. Through comprehensive lessons on safe needling techniques, best practices in record keeping, and adherence to regulatory standards, you will be fully prepared for direct patient care and the CTCMPAO Safety Examination.
TCM Jurisprudence
In "TCM Jurisprudence," you navigate the intricate landscape of legal, ethical, and professional standards governing TCM practice. Through engaging with foundational legalities, ethical principles, and patient rights, you develop a comprehensive understanding and application of jurisprudence essential for upholding integrity and professionalism in your healing practice.
TCM Theory Foundations 1
This course looks at the core principles of TCM, such as Yin-Yang, the Five Elements, and the intricate dynamics of Qi. It offers an exploration of how these ancient theories underpin the practice of TCM, guiding the maintenance and restoration of health. You will develop a nuanced understanding of the body's internal balance and its impact on well-being. With a blend of theoretical knowledge and practical insight, this course lays the groundwork for effective application in TCM practices, fostering a holistic approach to health and healing.
TCM Theory Foundations 2
In "TCM Theory Foundations 2," you deepen your understanding of Traditional Chinese Medicine, focusing on the Five Element Theory and its application in diagnosing and treating disorders. Through exploring advanced concepts like Mind, Qi, and Essence, you will enhance your ability to integrate TCM principles into effective clinical practice.
Techniques of Acupuncture 1
In this course, you will explore foundational acupuncture techniques, including needling, ear, and scalp acupuncture, alongside specialized protocols for detoxification and pain management. Through theoretical study and hands-on labs, you will learn to apply these methods safely and effectively, preparing you to integrate diverse acupuncture modalities into comprehensive treatment plans.
Techniques of Acupuncture 2
In Techniques of Acupuncture 2, you will advance your practice with specialized TCM modalities including cupping, gua sha, moxibustion, dry needling, electro-acupuncture, and the Balancing Method. Through a blend of theory and extensive hands-on labs, you will learn to apply these techniques effectively, enhancing your therapeutic skills and confidence.
Admission Requirements
High school graduation diploma, or Mature Student Status (for more information please refer to the Program Overview at the top of this page or speak to your Education Consultant). Pass the triOS College Business, Legal & Healthcare Entrance Exam with a passing score of 60%. Passing score (60%) in a general entrance examination as well as a Microsoft Applications test (students who show completion of Word, Powerpoint, and Outlook version 2016+ will be exempt from the MS Applications Test).
Career Quiz
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